/*
Theme Name: SER Marketing
Theme URI: https://sermarketing.es/
Author: SER Marketing
Description: Tema personalizado para SER Marketing. Diseño blanco, negro y amarillo, mobile-first, compatible con Elementor y Gutenberg.
Version: 18.1.0
Text Domain: ser-marketing
*/

:root{
  --ser-yellow:#ffe600;
  --ser-black:#111111;
  --ser-white:#ffffff;
  --ser-gray:#f5f5f2;
  --ser-border:2px solid var(--ser-black);
  --ser-radius:24px;
  --ser-shadow:8px 8px 0 var(--ser-black);
  --ser-max:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--ser-white);color:var(--ser-black);font-family:Inter,Arial,Helvetica,sans-serif;line-height:1.45}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
.ser-wrap{width:min(calc(100% - 32px),var(--ser-max));margin-inline:auto}
.ser-section{padding:88px 0}
.ser-kicker{font-size:.82rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}
.ser-title{font-size:clamp(2.4rem,6vw,5.8rem);line-height:.92;letter-spacing:-.055em;margin:0 0 22px;font-weight:950}
.ser-h2{font-size:clamp(2rem,4vw,4.4rem);line-height:.95;letter-spacing:-.045em;margin:0 0 24px;font-weight:950}
.ser-lead{font-size:clamp(1.05rem,2vw,1.35rem);max-width:760px}
.ser-marker{background:linear-gradient(transparent 58%,var(--ser-yellow) 58%);padding:0 .06em}
.ser-btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;border:2px solid var(--ser-black);background:var(--ser-black);color:var(--ser-white);padding:15px 22px;border-radius:14px;font-weight:900;transition:.18s ease;cursor:pointer}
.ser-btn:hover{transform:translate(-2px,-2px);box-shadow:5px 5px 0 var(--ser-yellow)}
.ser-btn--yellow{background:var(--ser-yellow);color:var(--ser-black)}
.ser-card{background:var(--ser-white);border:var(--ser-border);border-radius:var(--ser-radius);padding:24px;box-shadow:var(--ser-shadow)}
.ser-grid{display:grid;gap:22px}
.ser-grid--3{grid-template-columns:repeat(3,minmax(0,1fr))}
.ser-grid--4{grid-template-columns:repeat(4,minmax(0,1fr))}

.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.92);backdrop-filter:blur(12px);border-bottom:1px solid #ddd}
.site-header__inner{min-height:74px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.site-branding{font-weight:950;font-size:1.25rem;letter-spacing:-.04em}
.site-branding .dot{color:var(--ser-yellow)}
.site-nav ul{display:flex;list-style:none;gap:24px;margin:0;padding:0;font-weight:800}
.site-nav a{position:relative}
.site-nav a:after{content:"";position:absolute;left:0;right:100%;bottom:-6px;height:4px;background:var(--ser-yellow);transition:.18s}
.site-nav a:hover:after{right:0}
.menu-toggle{display:none;background:var(--ser-yellow);border:2px solid var(--ser-black);border-radius:10px;padding:10px 12px;font-weight:900}

.ser-hero{padding:68px 0 44px;overflow:hidden}
.ser-hero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:42px;align-items:center}
.ser-hero__visual{position:relative;min-height:500px;border-radius:38px;background:var(--ser-yellow);border:var(--ser-border);overflow:hidden}
.ser-hero__visual:before,.ser-hero__visual:after{content:"";position:absolute;border:3px solid var(--ser-black);border-radius:999px}
.ser-hero__visual:before{width:210px;height:210px;right:-70px;top:30px}.ser-hero__visual:after{width:120px;height:120px;left:-30px;bottom:34px}
.ser-hero__photo{position:absolute;inset:auto 0 0 0;height:92%;display:flex;align-items:end;justify-content:center;padding:24px}
.ser-photo-placeholder{width:75%;aspect-ratio:4/5;border:3px dashed var(--ser-black);border-radius:30px;background:#fff8;display:flex;align-items:center;justify-content:center;text-align:center;font-weight:900;padding:30px}
.ser-doodle{position:absolute;background:var(--ser-white);border:var(--ser-border);border-radius:999px;padding:10px 14px;font-weight:900;transform:rotate(-5deg)}
.ser-doodle--1{top:28px;left:22px}.ser-doodle--2{right:18px;bottom:32px;transform:rotate(5deg)}
.ser-strip{margin-top:44px;padding:15px 0;border-top:2px solid var(--ser-black);border-bottom:2px solid var(--ser-black);font-weight:900;overflow:hidden;white-space:nowrap}
.ser-strip__track{display:inline-flex;gap:26px;animation:serMarquee 22s linear infinite}
@keyframes serMarquee{to{transform:translateX(-50%)}}

.ser-problems{background:var(--ser-gray)}
.ser-tabs{display:grid;grid-template-columns:.72fr 1.28fr;gap:34px;align-items:start}
.ser-tab-buttons{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:18px}
.ser-tab-button{border:2px solid var(--ser-black);background:var(--ser-white);padding:11px 14px;border-radius:999px;font-weight:900;cursor:pointer}
.ser-tab-button.is-active{background:var(--ser-yellow)}
.ser-tab-panel{display:none}.ser-tab-panel.is-active{display:block}
.ser-tab-panel h3{font-size:clamp(1.6rem,3vw,2.7rem);margin:0 0 10px;letter-spacing:-.04em}

.ser-system{background:var(--ser-black);color:var(--ser-white)}
.ser-system .ser-h2 .yellow{color:var(--ser-yellow)}
.ser-system-grid{grid-template-columns:repeat(7,minmax(0,1fr));margin-top:34px}
.ser-system-item{background:var(--ser-white);color:var(--ser-black);border-radius:18px;padding:18px 14px;text-align:center;font-weight:900;min-height:126px;display:flex;flex-direction:column;justify-content:center}
.ser-system-item span{font-size:1.75rem;display:block;margin-bottom:8px}

.ser-compare{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:stretch}
.ser-compare__bad{background:#eee}.ser-compare__good{background:var(--ser-yellow)}
.ser-compare__arrow{display:flex;align-items:center;font-size:3rem;font-weight:950}
.ser-compare ul{padding-left:20px;margin:18px 0 0}.ser-compare li{margin:8px 0}

.ser-work{background:var(--ser-black);color:var(--ser-white)}
.ser-work .ser-card{color:var(--ser-black);box-shadow:none}
.ser-work-card__thumb{aspect-ratio:4/3;border-radius:16px;background:linear-gradient(135deg,#ececec,#cfcfcf);display:flex;align-items:center;justify-content:center;font-weight:950;margin-bottom:16px;overflow:hidden}
.ser-work-card__thumb img{width:100%;height:100%;object-fit:cover}
.ser-work-card h3{margin:0 0 8px}

.ser-about{overflow:hidden}.ser-about__grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.ser-about__visual{min-height:470px;border-radius:34px;background:var(--ser-gray);border:var(--ser-border);position:relative;overflow:hidden}
.ser-about__stats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:24px}.ser-stat{border-top:4px solid var(--ser-yellow);padding-top:12px}.ser-stat strong{font-size:2rem;display:block}

.ser-process{background:var(--ser-gray)}
.ser-process__line{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;position:relative;margin-top:34px}
.ser-step{position:relative;border-top:3px solid var(--ser-black);padding-top:24px}.ser-step__n{width:40px;height:40px;border-radius:50%;background:var(--ser-black);color:var(--ser-white);display:grid;place-items:center;font-weight:950;position:absolute;top:-22px;left:0}

.ser-faq__item{border-top:2px solid var(--ser-black)}.ser-faq__button{width:100%;background:none;border:0;padding:22px 0;display:flex;justify-content:space-between;gap:20px;font:inherit;font-weight:900;text-align:left;cursor:pointer}.ser-faq__content{display:none;padding:0 0 20px;max-width:800px}.ser-faq__item.is-open .ser-faq__content{display:block}

.ser-cta{background:var(--ser-yellow);padding:70px 0}.ser-cta__inner{display:flex;justify-content:space-between;align-items:center;gap:28px}.ser-cta h2{margin:0;font-size:clamp(2.1rem,5vw,5rem);line-height:.95;letter-spacing:-.05em}
.site-footer{background:var(--ser-black);color:var(--ser-white);padding:34px 0}.site-footer__inner{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}

.entry-content,.site-main:not(.ser-home){width:min(calc(100% - 32px),var(--ser-max));margin:0 auto;padding:64px 0}
.entry-content h1,.site-main h1{font-size:clamp(2.2rem,5vw,4.8rem);letter-spacing:-.05em}

@media(max-width:900px){
  .ser-section{padding:64px 0}.ser-hero__grid,.ser-tabs,.ser-about__grid{grid-template-columns:1fr}.ser-hero__visual{min-height:420px}.ser-system-grid{grid-template-columns:repeat(2,1fr)}.ser-grid--3,.ser-grid--4{grid-template-columns:repeat(2,1fr)}.ser-compare{grid-template-columns:1fr}.ser-compare__arrow{transform:rotate(90deg);justify-content:center}.ser-process__line{grid-template-columns:1fr;gap:30px}.ser-about__stats{grid-template-columns:1fr 1fr 1fr}.ser-cta__inner{align-items:flex-start;flex-direction:column}
}
@media(max-width:760px){
  .site-nav{display:none;position:absolute;top:74px;left:0;right:0;background:var(--ser-white);border-bottom:2px solid var(--ser-black);padding:18px}.site-nav.is-open{display:block}.site-nav ul{flex-direction:column;gap:14px}.menu-toggle{display:block}.header-cta{display:none}
  .ser-wrap{width:min(calc(100% - 22px),var(--ser-max))}.ser-hero{padding-top:38px}.ser-hero__grid{gap:24px}.ser-hero__visual{min-height:365px;border-radius:24px}.ser-title{font-size:clamp(2.7rem,14vw,4.6rem)}.ser-grid--3,.ser-grid--4{grid-template-columns:1fr}.ser-system-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:10px}.ser-system-item{min-width:180px;scroll-snap-align:start}.ser-about__stats{grid-template-columns:1fr}.ser-tab-buttons{overflow-x:auto;flex-wrap:nowrap;padding-bottom:6px}.ser-tab-button{white-space:nowrap}.ser-card{box-shadow:5px 5px 0 var(--ser-black)}
}

/* === V2 refinements === */
.ser-handnote{font-weight:900;font-size:1rem;margin-top:22px;transform:rotate(-3deg);display:inline-block}
.ser-orbit{position:absolute;border:3px solid #111;border-radius:999px;opacity:.9}.ser-orbit--a{width:130px;height:130px;right:-24px;top:92px}.ser-orbit--b{width:70px;height:70px;left:28px;bottom:90px}
.ser-tab-icon{font-size:2.4rem;float:right;margin-left:20px}.ser-system-note{color:var(--ser-yellow);font-weight:900;max-width:280px;transform:rotate(-2deg);margin-left:auto}
.ser-face{font-size:2.4rem;float:right}.ser-work-head{display:flex;align-items:end;justify-content:space-between;gap:24px}.ser-work-head p{font-weight:900;opacity:.75}.ser-filter{display:flex;gap:10px;overflow-x:auto;padding:6px 0 20px;scrollbar-width:none}.ser-filter::-webkit-scrollbar{display:none}.ser-filter-btn{white-space:nowrap;border:1px solid #666;background:#1d1d1d;color:#fff;border-radius:999px;padding:10px 15px;font-weight:900;cursor:pointer}.ser-filter-btn.is-active{background:var(--ser-yellow);color:#111;border-color:#111}.ser-project.is-hidden{display:none}.ser-work-card{padding:0;overflow:hidden}.ser-work-card__body{padding:18px}.ser-project-type{font-size:.72rem;font-weight:900;text-transform:uppercase;letter-spacing:.08em;color:#666;margin-bottom:8px}.ser-about-sticker{position:absolute;right:18px;top:18px;z-index:3;background:var(--ser-yellow);border:2px solid #111;border-radius:16px;padding:10px 14px;font-weight:800;transform:rotate(4deg)}
.ser-step span{display:block;margin-top:8px;font-size:.92rem;opacity:.72}.ser-banned{background:var(--ser-yellow)}.ser-banned__grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;align-items:center}.ser-banned__list{display:grid;gap:12px;font-size:clamp(1.1rem,2vw,1.5rem);font-weight:800}.ser-banned__list strong{margin-top:12px;background:#111;color:#fff;padding:18px;border-radius:16px}.ser-legacy{background:#fafafa}.ser-legacy details{border:2px dashed #bbb;border-radius:16px;padding:16px}.ser-legacy summary{cursor:pointer}
.ser-reveal{opacity:0;transform:translateY(20px);transition:opacity .55s ease,transform .55s ease}.ser-reveal.is-visible{opacity:1;transform:none}
.custom-logo{max-height:48px;width:auto}
@media(max-width:900px){.ser-banned__grid{grid-template-columns:1fr}.ser-work-head{display:block}.ser-system-note{margin:18px 0 0}.ser-project-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){.ser-project-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 2px 16px;gap:14px}.ser-project-grid .ser-work-card{min-width:84vw;scroll-snap-align:start}.ser-work-card__thumb{aspect-ratio:16/10}.ser-process__line{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;padding:20px 0 12px;gap:14px}.ser-step{min-width:78vw;scroll-snap-align:start;background:#fff;border:2px solid #111;border-radius:20px;padding:44px 18px 20px}.ser-step__n{top:10px;left:14px}.ser-doodle--2{max-width:180px;font-size:.82rem}.ser-about-sticker{font-size:.8rem}.ser-banned__list{font-size:1rem}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;animation:none!important;transition:none!important}.ser-reveal{opacity:1;transform:none}}

/* === V3 photo pack === */
.ser-pack-photo{width:100%;height:100%;object-fit:cover;object-position:center top;border-radius:24px}
.ser-hero__photo .ser-pack-photo{object-fit:cover;object-position:center top;background:#fff}
.ser-problem-card{display:grid;grid-template-columns:180px 1fr;gap:22px;align-items:stretch;overflow:hidden}
.ser-problem-photo{width:100%;height:100%;min-height:330px;object-fit:cover;object-position:center top;border-radius:18px;background:#fff}
.ser-problem-content{min-width:0}
.ser-compare__bad,.ser-compare__good{position:relative;overflow:hidden;padding-right:150px;min-height:300px}
.ser-compare-photo{position:absolute;right:-20px;bottom:-18px;width:175px;height:240px;object-fit:cover;object-position:center top;border-radius:24px 0 0 0}
.ser-about__visual .ser-hero__photo{height:100%;padding:0}
.ser-about__visual .ser-pack-photo{border-radius:0;object-position:center top}
.ser-cta{overflow:hidden}
.ser-cta__inner{position:relative;min-height:290px}
.ser-cta__inner>div{max-width:780px;position:relative;z-index:2}
.ser-cta-photo{align-self:flex-end;width:260px;max-height:300px;object-fit:cover;object-position:center top;border-radius:28px 28px 0 0;filter:drop-shadow(10px 10px 0 #111)}
@media(max-width:900px){
  .ser-problem-card{grid-template-columns:140px 1fr}.ser-problem-photo{min-height:300px}
  .ser-compare__bad,.ser-compare__good{padding-right:130px}
  .ser-compare-photo{width:155px;height:220px}
  .ser-cta__inner{min-height:0}.ser-cta-photo{width:220px}
}
@media(max-width:760px){
  .ser-problem-card{grid-template-columns:1fr;padding:16px}.ser-problem-photo{height:230px;min-height:0;object-position:center 18%;border-radius:16px}
  .ser-compare__bad,.ser-compare__good{padding-right:115px;min-height:320px}.ser-compare-photo{width:135px;height:190px}
  .ser-hero__photo{padding:10px;height:90%}.ser-pack-photo{border-radius:20px}
  .ser-cta__inner{display:grid;grid-template-columns:1fr;gap:20px}.ser-cta-photo{width:210px;justify-self:end;margin-bottom:-70px}
}

/* ===== SER MARKETING V4 ===== */
:root{--ser-yellow:#ffe500;--ser-black:#0d0d0d;--ser-white:#fff;--ser-soft:#f3f3f1;--ser-line:#d8d8d2}
html{scroll-behavior:smooth}
.ser-home img{max-width:100%;display:block}
.ser-hero__photo,.ser-problem-photo,.ser-compare-photo,.ser-about__visual .ser-hero__photo,.ser-cta-photo{overflow:hidden}
.ser-hero__photo .ser-pack-photo,.ser-about__visual .ser-pack-photo{width:100%;height:100%;min-height:420px}
.ser-problem-photo{width:180px;height:260px;border-radius:24px;background:#fff}
.ser-compare-photo{width:44%;height:230px;float:right;margin:-10px -10px 10px 18px;border-radius:18px;background:#fff}
.ser-cta-photo{width:min(330px,34vw);height:300px;align-self:end}

/* FAQ early */
.ser-faq--early{background:#fff;border-top:1px solid #eee;border-bottom:1px solid #eee}
.ser-faq__grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:clamp(28px,5vw,80px);align-items:start}
.ser-faq__item{border-bottom:2px solid #111}
.ser-faq__button{font-size:clamp(16px,1.5vw,21px);font-weight:800;padding:18px 0}
.ser-faq__content p{padding:0 0 18px;margin:0;max-width:760px}

/* Problem images: fixed, predictable frames */
.ser-problem-card{display:grid;grid-template-columns:190px 1fr;gap:28px;align-items:center}
.ser-problem-card .ser-problem-photo{width:190px;height:300px;float:none;margin:0}

/* Animated flow replaces emoji cards */
.ser-system{overflow:hidden}
.ser-flow{position:relative;display:grid;grid-template-columns:repeat(7,minmax(130px,1fr));gap:18px;margin-top:54px;padding-top:8px}
.ser-flow__rail{position:absolute;top:29px;left:4%;right:4%;height:5px;background:#333;border-radius:99px;overflow:hidden}
.ser-flow__fill{display:block;width:0;height:100%;background:var(--ser-yellow);transition:width 1.8s cubic-bezier(.2,.7,.2,1)}
.ser-flow.is-visible .ser-flow__fill{width:100%}
.ser-flow__step{position:relative;z-index:2;opacity:.2;transform:translateY(18px);transition:opacity .45s ease,transform .45s ease;transition-delay:var(--delay)}
.ser-flow.is-visible .ser-flow__step{opacity:1;transform:none}
.ser-flow__n{display:grid;place-items:center;width:50px;height:50px;border-radius:50%;background:#fff;color:#111;border:4px solid #111;font-weight:1000;margin-bottom:22px;box-shadow:0 0 0 5px #111}
.ser-flow.is-visible .ser-flow__step .ser-flow__n{background:var(--ser-yellow)}
.ser-flow__step strong{display:block;font-size:16px;letter-spacing:.02em}
.ser-flow__step small{display:block;margin-top:7px;color:#c9c9c9;line-height:1.35;font-size:13px}

/* Sector carousel */
.ser-sectors{background:#f5f5f2;overflow:hidden}
.ser-work-head{display:flex;justify-content:space-between;gap:24px;align-items:end}
.ser-carousel-controls{display:flex;gap:8px;flex:none}
.ser-carousel-controls button{width:48px;height:48px;border:2px solid #111;border-radius:50%;background:#fff;font-size:24px;cursor:pointer}
.ser-sector-carousel{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:26px 0 10px;scrollbar-width:none}
.ser-sector-carousel::-webkit-scrollbar{display:none}
.ser-sector-card{flex:0 0 min(360px,84vw);min-height:270px;scroll-snap-align:start;border:3px solid #111;border-radius:24px;background:#fff;padding:28px;display:flex;flex-direction:column;box-shadow:8px 8px 0 #111}
.ser-sector-card:nth-child(2n){background:var(--ser-yellow)}
.ser-sector-index{font-weight:1000;font-size:14px;border-bottom:2px solid #111;padding-bottom:12px}
.ser-sector-card h3{font-size:clamp(28px,3vw,46px);line-height:.94;margin:24px 0 14px;letter-spacing:-.04em}
.ser-sector-card p{font-size:17px;line-height:1.35;margin:0 0 auto}
.ser-sector-card small{margin-top:28px;font-weight:900;border-top:2px solid #111;padding-top:12px}

/* Portfolio */
.ser-grid--3{grid-template-columns:repeat(3,minmax(0,1fr))}
.ser-work-card__thumb{aspect-ratio:16/10;background:#ececea;overflow:hidden}
.ser-work-card__thumb img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease}
.ser-work-card:hover .ser-work-card__thumb img{transform:scale(1.035)}
.ser-work-card__body h3{font-size:24px;line-height:1.05}

/* About image frame */
.ser-about__visual .ser-hero__photo{height:520px}
.ser-about__visual .ser-pack-photo{min-height:0;width:100%;height:100%}

/* Blog home + blog pages */
.ser-blog-home{background:#fff}
.ser-blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin-top:30px}
.ser-blog-card{border:3px solid #111;border-radius:22px;overflow:hidden;background:#fff;box-shadow:7px 7px 0 #111;transition:transform .2s ease}
.ser-blog-card:hover{transform:translate(-3px,-3px)}
.ser-blog-card a{color:inherit;text-decoration:none;display:block;height:100%}
.ser-blog-card__img{aspect-ratio:16/10;overflow:hidden;background:#efefef}
.ser-blog-card__img img{width:100%;height:100%;object-fit:cover}
.ser-blog-card__body{padding:22px}
.ser-blog-card__body>span,.ser-post-meta{font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.08em}
.ser-blog-card h3{font-size:clamp(24px,2.3vw,34px);line-height:1;margin:10px 0}
.ser-blog-card p{line-height:1.5}
.ser-blog-shell{padding:70px 0 100px;background:#f5f5f2;min-height:70vh}
.ser-blog-hero{padding:55px 0 36px}
.ser-blog-hero h1{font-size:clamp(54px,8vw,108px);line-height:.85;letter-spacing:-.06em;margin:0;max-width:900px}
.ser-blog-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.ser-article-wrap{max-width:900px;margin:0 auto;padding:70px 24px 100px}
.ser-article-head h1{font-size:clamp(44px,7vw,88px);line-height:.94;letter-spacing:-.05em;margin:.25em 0}
.ser-article-featured{border-radius:24px;overflow:hidden;border:3px solid #111;margin:28px 0}
.ser-article-featured img{width:100%;height:auto}
.ser-article-content{font-size:19px;line-height:1.75}
.ser-article-content h2{font-size:clamp(32px,4vw,48px);line-height:1;margin-top:1.5em}
.ser-article-content h3{font-size:28px}
.ser-article-content a{font-weight:800;text-decoration-thickness:2px;text-decoration-color:var(--ser-yellow)}
.ser-article-content blockquote{border-left:8px solid var(--ser-yellow);margin:32px 0;padding:10px 0 10px 22px;font-size:1.25em;font-weight:800}

/* No duplicate black CTA in nav */
.site-nav .menu-item a[href*="#contacto"]{ }

@media(max-width:980px){
  .ser-faq__grid{grid-template-columns:1fr}
  .ser-flow{grid-template-columns:1fr;gap:0;padding-left:16px;margin-top:34px}
  .ser-flow__rail{top:0;bottom:0;left:40px;width:5px;height:auto;right:auto}
  .ser-flow__fill{width:100%;height:0;transition:height 1.8s cubic-bezier(.2,.7,.2,1)}
  .ser-flow.is-visible .ser-flow__fill{height:100%;width:100%}
  .ser-flow__step{display:grid;grid-template-columns:70px 1fr;grid-template-rows:auto auto;min-height:116px;align-content:start}
  .ser-flow__n{grid-row:1/3;margin:0 20px 0 0}
  .ser-flow__step strong{padding-top:7px}
  .ser-flow__step small{font-size:14px;max-width:420px}
  .ser-grid--3,.ser-blog-grid,.ser-blog-list{grid-template-columns:1fr 1fr}
}
@media(max-width:720px){
  .ser-hero__photo .ser-pack-photo,.ser-about__visual .ser-pack-photo{min-height:0;height:100%}
  .ser-hero__photo{height:430px}
  .ser-problem-card{grid-template-columns:1fr;gap:8px}
  .ser-problem-card .ser-problem-photo{width:100%;height:260px;object-position:center 25%!important;border-radius:18px}
  .ser-tab-buttons{overflow-x:auto;display:flex;flex-wrap:nowrap;padding-bottom:6px}
  .ser-tab-button{flex:0 0 auto}
  .ser-compare-photo{width:42%;height:180px}
  .ser-work-head{align-items:flex-start;flex-direction:column}
  .ser-grid--3,.ser-blog-grid,.ser-blog-list{grid-template-columns:1fr}
  .ser-sector-card{flex-basis:86vw}
  .ser-about__visual .ser-hero__photo{height:440px}
  .ser-cta__inner{align-items:end}
  .ser-cta-photo{width:42vw;height:230px}
}

.ser-blog-card h2{font-size:clamp(24px,2.3vw,34px);line-height:1;margin:10px 0}


/* ===== SER MARKETING V5 ===== */
.ser-services{background:#fff;overflow:hidden}
.ser-service-carousel{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:28px 0 12px;scrollbar-width:none}
.ser-service-carousel::-webkit-scrollbar{display:none}
.ser-service-card{flex:0 0 min(360px,84vw);min-height:330px;scroll-snap-align:start;border:3px solid #111;border-radius:24px;background:#fff;padding:28px;display:flex;flex-direction:column;box-shadow:8px 8px 0 #111;transition:transform .2s ease,background .2s ease}
.ser-service-card:nth-child(3n+2){background:var(--ser-yellow)}
.ser-service-card:hover{transform:translate(-3px,-3px)}
.ser-service-card h3{font-size:clamp(28px,3vw,46px);line-height:.94;margin:24px 0 14px;letter-spacing:-.04em}
.ser-service-card p{font-size:17px;line-height:1.4;margin:0 0 auto}
.ser-service-card small{margin-top:28px;font-weight:900;border-top:2px solid #111;padding-top:12px}
.ser-service-card a{display:inline-block;margin-top:20px;color:#111;font-weight:950;text-decoration:none}

.ser-whatsapp-float{position:fixed;right:20px;bottom:20px;z-index:9999;display:flex;align-items:center;gap:9px;padding:12px 16px 12px 11px;border:3px solid #111;border-radius:999px;background:var(--ser-yellow);color:#111;text-decoration:none;font-weight:950;box-shadow:5px 5px 0 #111;transition:transform .18s ease,box-shadow .18s ease}
.ser-whatsapp-float:hover{transform:translate(-2px,-2px);box-shadow:7px 7px 0 #111}
.ser-whatsapp-icon{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:#111;color:#fff;font-size:12px;letter-spacing:-.02em}
.ser-whatsapp-text{font-size:13px;letter-spacing:.04em}

@media(max-width:760px){
  .ser-service-card{flex-basis:86vw;min-height:300px}
  .ser-whatsapp-float{right:12px;bottom:12px;padding:9px;border-radius:50%;box-shadow:4px 4px 0 #111}
  .ser-whatsapp-icon{width:38px;height:38px}
  .ser-whatsapp-text{display:none}
}


/* ===== SER MARKETING V6 · PHOTO COMPOSER ===== */
/* Hero: text labels get their own protected layer; the photo can never sit on top. */
.ser-hero__visual{display:grid;grid-template-rows:auto 1fr;padding:18px;isolation:isolate}
.ser-hero__labels{position:relative;z-index:8;display:flex;justify-content:space-between;gap:12px;align-items:flex-start;min-height:62px;padding:0 2px 8px;pointer-events:none}
.ser-hero__labels .ser-doodle{position:static!important;transform:none!important;max-width:48%;background:#fff;border:2px solid #111;border-radius:14px;padding:8px 11px;box-shadow:4px 4px 0 #111;font-size:.88rem;line-height:1.15}
.ser-hero__labels .ser-doodle--2{text-align:right;margin-left:auto}
.ser-hero__photo{position:relative!important;inset:auto!important;height:100%!important;min-height:390px;padding:0!important;border-radius:26px;overflow:hidden;z-index:2;background:#fff;border:2px solid #111}
.ser-hero__photo .ser-pack-photo{width:100%;height:100%;min-height:0!important;border-radius:0!important;will-change:transform}
.ser-orbit{z-index:1}.ser-hero__visual:before,.ser-hero__visual:after{z-index:0}
/* Keep all editable images clipped to their own frame when zooming. */
.ser-problem-card,.ser-compare__bad,.ser-compare__good,.ser-about__visual,.ser-cta__inner{isolation:isolate}
.ser-problem-photo,.ser-compare-photo,.ser-about__visual .ser-pack-photo,.ser-cta-photo{will-change:transform}
@media(max-width:760px){
  .ser-hero__visual{padding:12px}.ser-hero__labels{min-height:58px;gap:8px}.ser-hero__labels .ser-doodle{font-size:.72rem;padding:7px 8px;border-radius:10px;box-shadow:3px 3px 0 #111}.ser-hero__photo{min-height:300px;height:320px!important}
}


/* ===== SER MARKETING V7 · COMIC TOUCH ===== */
:root{--ser-logo-h:68px;--ser-comic-shadow:8px 8px 0 #111}

/* Larger, clearer brand in the header. */
.site-header__inner{min-height:92px}
.site-branding{display:flex;align-items:center;flex:0 0 auto}
.custom-logo-link{display:flex;align-items:center}
.custom-logo{display:block;max-height:var(--ser-logo-h)!important;width:auto!important;max-width:210px}
.site-branding>a:not(.custom-logo-link){font-size:1.55rem;line-height:.9}

/* Subtle comic treatment: editorial, not costume/friki. */
.ser-comic-frame,
.ser-hero__photo,
.ser-problem-photo,
.ser-compare-photo,
.ser-about__visual .ser-hero__photo,
.ser-cta-photo{
  position:relative;
  border:3px solid #111!important;
  box-shadow:var(--ser-comic-shadow);
  background:#fff;
}

/* The large hero frame keeps the message area clean while adding graphic energy. */
.ser-hero__photo{border-radius:22px!important;transform:rotate(.4deg)}
.ser-about__visual .ser-hero__photo{transform:rotate(-.35deg)}
.ser-problem-photo{transform:rotate(-1deg)}
.ser-compare__bad .ser-compare-photo{transform:rotate(-1.1deg)}
.ser-compare__good .ser-compare-photo{transform:rotate(1.1deg)}
.ser-cta-photo{transform:rotate(1deg)}

/* Halftone corners, kept outside faces/content. */
.ser-hero__visual:after,
.ser-about__visual:after{
  content:"";
  position:absolute;
  width:108px;height:108px;
  right:12px;bottom:12px;
  z-index:3;
  pointer-events:none;
  opacity:.34;
  background-image:radial-gradient(#111 1.4px,transparent 1.6px);
  background-size:9px 9px;
  -webkit-mask-image:linear-gradient(135deg,transparent 5%,#000 70%);
  mask-image:linear-gradient(135deg,transparent 5%,#000 70%);
}

/* Little printed-corner marks: graphic novel language without becoming a comic theme. */
.ser-hero__photo:before,
.ser-about__visual .ser-hero__photo:before{
  content:"";
  position:absolute;
  left:12px;top:12px;
  width:26px;height:26px;
  z-index:9;
  pointer-events:none;
  border-left:4px solid var(--ser-yellow);
  border-top:4px solid var(--ser-yellow);
}
.ser-hero__photo:after,
.ser-about__visual .ser-hero__photo:after{
  content:"";
  position:absolute;
  right:12px;bottom:12px;
  width:26px;height:26px;
  z-index:9;
  pointer-events:none;
  border-right:4px solid var(--ser-yellow);
  border-bottom:4px solid var(--ser-yellow);
}

/* Lower-resolution portraits look intentional: crisp frame + restrained poster finish. */
.ser-pack-photo,.ser-problem-photo,.ser-compare-photo,.ser-cta-photo{
  image-rendering:auto;
  filter:contrast(1.035) saturate(.96);
}

/* Cards echo the same print language only on hover. */
.ser-work-card,.ser-service-card,.ser-sector-card{transition:transform .2s ease,box-shadow .2s ease}
.ser-work-card:hover,.ser-service-card:hover,.ser-sector-card:hover{box-shadow:8px 8px 0 #111;transform:translate(-2px,-2px) rotate(-.15deg)}

@media(max-width:760px){
  :root{--ser-logo-h:54px;--ser-comic-shadow:5px 5px 0 #111}
  .site-header__inner{min-height:76px}
  .custom-logo{max-width:164px}
  .site-nav{top:76px}
  .ser-hero__photo,.ser-problem-photo,.ser-compare-photo,.ser-about__visual .ser-hero__photo,.ser-cta-photo{transform:none}
  .ser-hero__visual:after,.ser-about__visual:after{width:72px;height:72px;background-size:8px 8px}
}


/* ===== SER MARKETING V8 · PROFESSIONAL POLISH ===== */
:root{
  --ser-yellow:#ffe100;
  --ser-black:#111111;
  --ser-white:#ffffff;
  --ser-gray:#f6f6f3;
  --ser-border:1.5px solid var(--ser-black);
  --ser-radius:20px;
  --ser-shadow:4px 4px 0 var(--ser-black);
  --ser-max:1200px;
}
body{font-family:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;letter-spacing:-.008em}
.ser-wrap{width:min(calc(100% - 40px),var(--ser-max))}
.ser-section{padding:104px 0}
.ser-kicker{font-size:.76rem;letter-spacing:.14em;color:#555}
.ser-title{font-size:clamp(3rem,6.2vw,6.5rem);line-height:.9;letter-spacing:-.065em;margin-bottom:28px}
.ser-h2{font-size:clamp(2.2rem,4.2vw,4.8rem);line-height:.94;letter-spacing:-.055em}
.ser-lead{font-size:clamp(1.05rem,1.65vw,1.28rem);line-height:1.58;color:#333}
.ser-marker{background:linear-gradient(transparent 62%,rgba(255,225,0,.92) 62%)}

/* Header: cleaner and more premium */
.site-header{background:rgba(255,255,255,.96);backdrop-filter:blur(16px);border-bottom:1px solid rgba(17,17,17,.12)}
.site-header__inner{min-height:82px}
.custom-logo{max-height:62px!important;width:auto}
.site-nav ul{gap:30px;font-size:.94rem}
.site-nav a:after{height:3px;bottom:-9px}
.header-cta .ser-btn{padding:13px 22px}

/* Buttons */
.ser-btn{border-width:1.5px;border-radius:12px;padding:14px 21px;letter-spacing:.01em;box-shadow:none}
.ser-btn:hover{transform:translateY(-2px);box-shadow:0 8px 20px rgba(0,0,0,.10)}
.ser-btn--yellow:hover{box-shadow:0 8px 22px rgba(255,225,0,.28)}

/* Cards: editorial, less comic */
.ser-card{border-width:1.5px;border-radius:20px;box-shadow:0 12px 32px rgba(17,17,17,.07);padding:28px}
.ser-sector-card,.ser-blog-card{border-width:1.5px;box-shadow:0 12px 30px rgba(17,17,17,.08)}
.ser-sector-card:hover,.ser-blog-card:hover{transform:translateY(-4px)}

/* Hero: keep personality, reduce noise */
.ser-hero{padding:82px 0 54px}
.ser-hero__grid{gap:64px}
.ser-hero__visual{border-width:1.5px;border-radius:30px;min-height:520px;box-shadow:0 18px 50px rgba(17,17,17,.08)}
.ser-hero__visual:before,.ser-hero__visual:after{border-width:2px;opacity:.55}
.ser-doodle{border-width:1.5px;border-radius:14px;padding:9px 13px;font-size:.9rem;box-shadow:0 6px 18px rgba(0,0,0,.06)}
.ser-doodle--1{transform:rotate(-2deg)}.ser-doodle--2{transform:rotate(2deg)}
.ser-strip{border-width:1px;font-size:.85rem;letter-spacing:.06em;color:#333}

/* Photo treatment: editorial comic, not cartoon */
.ser-pack-photo,.ser-problem-photo,.ser-compare-photo,.ser-cta-photo{
  border:1.5px solid #111;
  box-shadow:5px 5px 0 rgba(17,17,17,.95);
  filter:saturate(.94) contrast(1.02);
}
.ser-hero__photo .ser-pack-photo{box-shadow:6px 6px 0 rgba(17,17,17,.95)}
.ser-about__visual{border-width:1.5px;border-radius:26px;box-shadow:0 16px 40px rgba(17,17,17,.08)}
.ser-about__visual .ser-pack-photo{box-shadow:none;border:0}

/* Tabs / FAQ */
.ser-problems{background:#f7f7f4}
.ser-tab-button{border-width:1.5px;background:#fff;padding:10px 14px;font-size:.9rem}
.ser-tab-button.is-active{box-shadow:inset 0 -2px 0 #111}
.ser-faq__item{border-top:1px solid #222}
.ser-faq__button{padding:21px 0;font-size:1rem}

/* System timeline: more sophisticated */
.ser-system{background:#101010}
.ser-flow{gap:24px;margin-top:62px}
.ser-flow__rail{height:3px;background:#333;top:27px}
.ser-flow__n{width:46px;height:46px;border-width:2px;box-shadow:0 0 0 4px #101010;font-size:.92rem}
.ser-flow__step strong{font-size:15px;letter-spacing:.01em}
.ser-flow__step small{color:#a9a9a9;line-height:1.5}

/* Compare */
.ser-compare{gap:34px}
.ser-compare__bad,.ser-compare__good{border-radius:22px;border:1.5px solid #111;box-shadow:0 14px 34px rgba(17,17,17,.07)}
.ser-compare__arrow{font-size:2.4rem}

/* Portfolio */
.ser-work{background:#111}
.ser-work-card__thumb{border-radius:14px}
.ser-work-card__body h3{font-size:22px;letter-spacing:-.03em}
.ser-project-grid{gap:22px}

/* Sector / services carousels */
.ser-sectors{background:#f7f7f4}
.ser-sector-card{border-radius:20px;padding:30px;min-height:260px}
.ser-sector-card:nth-child(2n){background:#fff8c7}
.ser-sector-card h3{font-size:clamp(26px,2.8vw,42px)}
.ser-carousel-controls button{width:44px;height:44px;border-width:1.5px;background:#fff;box-shadow:0 5px 14px rgba(0,0,0,.06)}

/* About / process */
.ser-about__grid{gap:64px}
.ser-stat{border-top-width:3px}
.ser-process{background:#f7f7f4}
.ser-step{border-top-width:2px}
.ser-step__n{width:36px;height:36px;top:-19px;font-size:.85rem}

/* Yellow band: use as accent, not toy-like */
.ser-banned{background:#ffe100}
.ser-banned__list strong{border-radius:12px;padding:16px 18px}
.ser-cta{background:#ffe100;padding:82px 0}
.ser-cta h2{font-size:clamp(2.4rem,5vw,5.2rem);max-width:820px}

/* Blog */
.ser-blog-card{border-radius:18px}
.ser-blog-card h3{font-size:clamp(22px,2vw,31px);line-height:1.08}
.ser-blog-card__body{padding:24px}
.ser-article-featured{border-width:1.5px;border-radius:20px}
.ser-article-content{font-size:18px;line-height:1.82;color:#222}

/* Footer */
.site-footer{padding:46px 0;background:#0d0d0d}

@media(max-width:900px){
  .ser-section{padding:78px 0}
  .ser-hero__grid,.ser-about__grid{gap:36px}
  .ser-hero__visual{min-height:440px}
}
@media(max-width:760px){
  .ser-wrap{width:min(calc(100% - 24px),var(--ser-max))}
  .ser-section{padding:62px 0}
  .site-header__inner{min-height:72px}
  .custom-logo{max-height:52px!important}
  .ser-hero{padding:44px 0 36px}
  .ser-hero__visual{min-height:370px;border-radius:22px}
  .ser-card{padding:22px;border-radius:17px;box-shadow:0 8px 22px rgba(17,17,17,.07)}
  .ser-pack-photo,.ser-problem-photo,.ser-compare-photo,.ser-cta-photo{box-shadow:4px 4px 0 #111}
  .ser-sector-card{box-shadow:0 8px 22px rgba(17,17,17,.08);border-radius:18px}
  .ser-doodle{font-size:.78rem;padding:7px 10px}
}

/* ===== SER MARKETING V9 · DELUXE EDITORIAL ===== */
:root{
  --ser-yellow:#f4da00;
  --ser-black:#0e0f10;
  --ser-ink:#171819;
  --ser-white:#ffffff;
  --ser-ivory:#f6f4ee;
  --ser-gray:#efeee9;
  --ser-muted:#686863;
  --ser-line:rgba(14,15,16,.14);
  --ser-radius:28px;
  --ser-shadow-soft:0 22px 60px rgba(10,10,10,.08);
  --ser-shadow-card:0 14px 34px rgba(10,10,10,.07);
}
body{background:#fff;color:var(--ser-ink);font-weight:450}
.ser-section{padding:112px 0}
.ser-kicker{color:#77766f;font-weight:850;letter-spacing:.15em}
.ser-lead{color:#41413e}

/* A more refined header */
.site-header{background:rgba(255,255,255,.94);border-bottom:1px solid rgba(14,15,16,.09);box-shadow:0 4px 20px rgba(0,0,0,.025)}
.site-nav ul{font-weight:750}
.site-nav a:after{height:2px}
.header-cta .ser-btn,.ser-btn--yellow{background:var(--ser-yellow)}
.ser-btn{border:1px solid var(--ser-black);border-radius:999px;padding:14px 24px;font-weight:850}
.ser-btn:hover{transform:translateY(-2px);box-shadow:0 12px 28px rgba(0,0,0,.11)}

/* Premium card language */
.ser-card,.ser-sector-card,.ser-service-card,.ser-blog-card{
  border:1px solid rgba(14,15,16,.14)!important;
  box-shadow:var(--ser-shadow-card)!important;
}
.ser-card{border-radius:28px}
.ser-service-card,.ser-sector-card{border-radius:24px}
.ser-service-card:hover,.ser-sector-card:hover,.ser-work-card:hover{transform:translateY(-5px)!important;box-shadow:0 22px 44px rgba(10,10,10,.12)!important}

/* Hero: cleaner editorial frame, comic detail remains only as a signature */
.ser-hero__visual{border:1px solid rgba(14,15,16,.22);border-radius:34px;box-shadow:var(--ser-shadow-soft)}
.ser-hero__photo{border:1px solid rgba(14,15,16,.25)!important;box-shadow:none!important;transform:none!important;border-radius:24px!important}
.ser-hero__labels .ser-doodle{border:1px solid rgba(14,15,16,.18);box-shadow:0 8px 20px rgba(0,0,0,.06);font-weight:800}
.ser-hero__photo:before,.ser-hero__photo:after{width:20px;height:20px;border-width:3px}
.ser-strip{border-color:rgba(14,15,16,.25)}

/* Problems */
.ser-problems{background:var(--ser-ivory)}
.ser-tab-button{border:1px solid rgba(14,15,16,.18);box-shadow:0 3px 10px rgba(0,0,0,.03)}
.ser-tab-button.is-active{background:var(--ser-yellow);box-shadow:none}

/* Timeline */
.ser-system{background:#0c0d0e}
.ser-flow__rail{background:#2d2e30}
.ser-flow__n{border-color:#4a4b4e;background:#111214}
.ser-flow__step.is-active .ser-flow__n{background:var(--ser-yellow);color:#111;border-color:var(--ser-yellow)}

/* IMPORTANT: comparison cards rebuilt so photography never covers copy. */
.ser-compare{gap:42px;align-items:center}
.ser-compare__arrow{width:56px;height:56px;border:1px solid rgba(14,15,16,.14);border-radius:50%;display:grid;place-items:center;font-size:1.85rem;background:#fff;box-shadow:0 10px 24px rgba(0,0,0,.06)}
.ser-compare__bad,.ser-compare__good{
  position:relative;
  overflow:hidden;
  min-height:330px;
  padding:34px!important;
  border:1px solid rgba(14,15,16,.16)!important;
  border-radius:28px!important;
  box-shadow:var(--ser-shadow-soft)!important;
  display:grid;
  grid-template-columns:minmax(0,1fr) 185px;
  grid-template-rows:auto 1fr;
  column-gap:30px;
  align-items:center;
}
.ser-compare__bad{background:linear-gradient(145deg,#f4f3ef 0%,#ebeae5 100%)}
.ser-compare__good{background:linear-gradient(145deg,#f9e436 0%,#efd400 100%)}
.ser-compare__bad:before,.ser-compare__good:before{
  content:"";position:absolute;left:0;top:0;width:5px;height:100%;background:#111;opacity:.9
}
.ser-compare__good:before{background:#fff;opacity:.85}
.ser-compare__bad h3,.ser-compare__good h3{grid-column:1;grid-row:1;margin:0 0 15px;font-size:1.22rem;letter-spacing:-.02em;position:relative;z-index:2}
.ser-compare__bad ul,.ser-compare__good ul{grid-column:1;grid-row:2;margin:0;padding-left:20px;position:relative;z-index:2}
.ser-compare li{margin:10px 0;line-height:1.45}
.ser-compare-photo{
  grid-column:2!important;
  grid-row:1 / span 2!important;
  position:relative!important;
  right:auto!important;bottom:auto!important;
  float:none!important;
  margin:0!important;
  width:185px!important;
  height:255px!important;
  object-fit:cover;
  object-position:center top;
  border-radius:22px!important;
  border:1px solid rgba(14,15,16,.18)!important;
  box-shadow:0 12px 30px rgba(0,0,0,.12)!important;
  transform:none!important;
  background:#fff;
  justify-self:end;
}
.ser-compare__good .ser-compare-photo{background:rgba(255,255,255,.94)}

/* Portfolio and dark areas */
.ser-work{background:#0d0e0f}
.ser-work-card{border-color:rgba(255,255,255,.08)!important;overflow:hidden}
.ser-work-card__thumb{border-radius:17px;background:#e8e7e3}
.ser-filter-btn{border:1px solid rgba(255,255,255,.22)!important;border-radius:999px!important}

/* Sectors/services: luxurious horizontal catalog */
.ser-sectors{background:var(--ser-ivory)}
.ser-sector-card,.ser-service-card{background:#fff;min-height:290px}
.ser-sector-card:nth-child(2n),.ser-service-card:nth-child(3n+2){background:#fbf3b5}
.ser-sector-index{opacity:.35;font-size:.78rem;letter-spacing:.12em}
.ser-sector-card h3,.ser-service-card h3{letter-spacing:-.045em}

/* About */
.ser-about__visual{border:1px solid rgba(14,15,16,.15);border-radius:30px;box-shadow:var(--ser-shadow-soft);background:var(--ser-ivory)}
.ser-about__visual .ser-hero__photo{border:0!important;box-shadow:none!important}
.ser-stat{border-color:var(--ser-yellow)}

/* Process */
.ser-process{background:var(--ser-ivory)}
.ser-step{border-color:rgba(14,15,16,.22)}
.ser-step__n{box-shadow:0 0 0 6px var(--ser-ivory)}

/* Yellow bands are more controlled */
.ser-banned{background:linear-gradient(110deg,#f8e42b,#efd000)}
.ser-cta{background:linear-gradient(115deg,#f7e22b,#efcf00)}
.ser-banned__grid,.ser-cta__inner{position:relative}

/* Blog */
.ser-blog-home{background:#fff}
.ser-blog-card{overflow:hidden;background:#fff}
.ser-blog-card__img{overflow:hidden}
.ser-blog-card__img img{transition:transform .45s ease}
.ser-blog-card:hover .ser-blog-card__img img{transform:scale(1.025)}

/* Keep the comic signature minimal and deliberate */
.ser-hero__visual:after,.ser-about__visual:after{opacity:.16}
.ser-pack-photo,.ser-problem-photo,.ser-compare-photo,.ser-cta-photo{filter:saturate(.93) contrast(1.015)}

@media(max-width:1100px){
  .ser-compare__bad,.ser-compare__good{grid-template-columns:minmax(0,1fr) 150px;column-gap:22px;padding:28px!important}
  .ser-compare-photo{width:150px!important;height:225px!important}
}
@media(max-width:900px){
  .ser-compare{grid-template-columns:1fr;gap:20px}
  .ser-compare__arrow{margin:auto;transform:rotate(90deg)}
  .ser-compare__bad,.ser-compare__good{grid-template-columns:minmax(0,1fr) 170px}
  .ser-compare-photo{width:170px!important;height:230px!important}
}
@media(max-width:620px){
  .ser-section{padding:68px 0}
  .ser-compare__bad,.ser-compare__good{grid-template-columns:1fr;padding:24px!important;min-height:0;gap:18px}
  .ser-compare__bad h3,.ser-compare__good h3,.ser-compare__bad ul,.ser-compare__good ul,.ser-compare-photo{grid-column:1!important;grid-row:auto!important}
  .ser-compare-photo{width:100%!important;height:245px!important;justify-self:stretch;object-position:center 22%}
  .ser-compare__bad h3,.ser-compare__good h3{margin-bottom:0}
}

/* V10 WOW LAYER */
:root{--ser-ink:#0a0a0a;--ser-cream:#f6f4ee;--ser-yellow:#ffd800}
.ser-hero{position:relative;overflow:hidden;padding-top:clamp(32px,5vw,72px)}
.ser-hero:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 78% 20%,rgba(255,216,0,.18),transparent 28%),linear-gradient(180deg,#fff 0%,#fbfaf7 100%);pointer-events:none}
.ser-hero__grid{position:relative;min-height:72vh;align-items:center}
.ser-title{font-size:clamp(58px,8.5vw,132px)!important;line-height:.84!important;letter-spacing:-.075em!important;max-width:7.6ch}
.ser-lead{font-size:clamp(18px,1.55vw,25px);max-width:650px;line-height:1.5}
.ser-hero__visual{transform:rotate(1deg)}
.ser-hero__photo{box-shadow:0 34px 80px rgba(0,0,0,.13),0 0 0 1px rgba(0,0,0,.8)}

.ser-wow-statement{background:var(--ser-ink);color:#fff;padding:clamp(90px,12vw,180px) 0;overflow:hidden;position:relative}
.ser-wow-statement:after{content:"SER.";position:absolute;right:-.05em;bottom:-.25em;font-size:clamp(150px,28vw,520px);font-weight:950;letter-spacing:-.08em;color:rgba(255,255,255,.035);line-height:1;pointer-events:none}
.ser-wow-eyebrow{font-size:12px;letter-spacing:.22em;font-weight:800;color:var(--ser-yellow);margin:0 0 22px}
.ser-wow-statement h2{font-size:clamp(52px,7.8vw,126px);line-height:.88;letter-spacing:-.065em;margin:0;max-width:10ch;font-weight:950}
.ser-wow-statement h2 span{color:#fff}.ser-wow-statement h2 em{font-style:normal;color:var(--ser-yellow)}
.ser-wow-statement p:last-child{max-width:720px;font-size:clamp(18px,1.7vw,26px);line-height:1.5;margin-top:34px;color:#d5d5d5}

.ser-services-wow{background:var(--ser-cream);padding-top:clamp(90px,10vw,150px);padding-bottom:clamp(90px,10vw,150px)}
.ser-work-head--wow{margin-bottom:46px}
.ser-service-stage{display:grid;grid-template-columns:minmax(240px,.72fr) minmax(0,2fr);gap:22px;align-items:stretch}
.ser-service-stage__nav{display:flex;flex-direction:column;gap:8px}
.ser-service-stage__tab{appearance:none;border:0;background:transparent;border-bottom:1px solid rgba(0,0,0,.15);padding:16px 8px;text-align:left;font:inherit;font-size:15px;font-weight:800;cursor:pointer;display:flex;gap:16px;align-items:center;transition:.25s ease;color:#777}
.ser-service-stage__tab span{font-size:11px;letter-spacing:.08em;color:#999}
.ser-service-stage__tab:hover,.ser-service-stage__tab.is-active{color:#000;padding-left:18px}
.ser-service-stage__tab.is-active{border-bottom-color:#000}
.ser-service-stage__tab.is-active span{color:#000}
.ser-service-stage__panel{background:#0b0b0b;border-radius:30px;min-height:590px;position:relative;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.16)}
.ser-service-scene{position:absolute;inset:0;display:grid;grid-template-columns:1.05fr .95fr;opacity:0;visibility:hidden;transform:translateY(18px);transition:opacity .38s ease,transform .38s ease,visibility .38s}
.ser-service-scene.is-active{opacity:1;visibility:visible;transform:none}
.ser-service-scene__copy{padding:clamp(38px,5vw,76px);display:flex;flex-direction:column;justify-content:center;color:#fff;position:relative;z-index:2}
.ser-scene-number{font-size:12px;letter-spacing:.2em;color:var(--ser-yellow);font-weight:900}
.ser-service-scene h3{font-size:clamp(42px,5.6vw,88px);line-height:.88;letter-spacing:-.055em;margin:18px 0 24px;max-width:8ch}
.ser-service-scene p{font-size:clamp(18px,1.5vw,24px);line-height:1.48;color:#d8d8d8;max-width:590px}
.ser-service-scene strong{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#fff;margin:10px 0 30px}
.ser-service-scene .ser-btn{align-self:flex-start}
.ser-service-scene__visual{position:relative;display:flex;align-items:flex-end;justify-content:center;overflow:hidden;background:linear-gradient(150deg,#ffd800 0%,#ffe64a 100%)}
.ser-service-scene__visual:after{content:"";position:absolute;inset:0;background:radial-gradient(circle,rgba(0,0,0,.12) 1px,transparent 1.5px);background-size:12px 12px;mix-blend-mode:multiply;opacity:.45}
.ser-service-scene__visual img{position:relative;z-index:2;width:min(112%,650px);max-height:92%;object-fit:contain;object-position:center bottom;filter:drop-shadow(0 24px 28px rgba(0,0,0,.2))}
.ser-service-scene__halo{position:absolute;width:520px;height:520px;border:2px solid #000;border-radius:50%;right:-170px;top:-120px;opacity:.35}

.ser-work{padding-top:clamp(90px,10vw,150px)!important;padding-bottom:clamp(90px,10vw,150px)!important}
.ser-project-grid{display:grid!important;grid-template-columns:1.35fr .65fr .65fr!important;gap:20px!important}
.ser-project-grid .ser-work-card:first-child{grid-row:span 2}
.ser-project-grid .ser-work-card:first-child .ser-work-card__thumb{min-height:520px}
.ser-work-card{border-radius:22px!important;overflow:hidden;transition:transform .35s ease,box-shadow .35s ease}
.ser-work-card:hover{transform:translateY(-8px);box-shadow:0 28px 60px rgba(0,0,0,.16)}
.ser-work-card__thumb img{transition:transform .5s ease}.ser-work-card:hover .ser-work-card__thumb img{transform:scale(1.04)}

@media(max-width:980px){
 .ser-hero__grid{min-height:auto}.ser-title{font-size:clamp(54px,14vw,92px)!important}
 .ser-service-stage{grid-template-columns:1fr}.ser-service-stage__nav{flex-direction:row;overflow:auto;padding-bottom:8px;scroll-snap-type:x mandatory}.ser-service-stage__tab{min-width:max-content;scroll-snap-align:start;padding:12px 16px;border:1px solid rgba(0,0,0,.15);border-radius:999px}.ser-service-stage__tab.is-active{background:#000;color:#fff;border-color:#000;padding-left:16px}.ser-service-stage__tab.is-active span{color:var(--ser-yellow)}
 .ser-service-stage__panel{min-height:720px}.ser-service-scene{grid-template-columns:1fr;grid-template-rows:auto 300px}.ser-service-scene__copy{padding:34px 28px}.ser-service-scene__visual img{max-height:100%;width:auto}
 .ser-project-grid{grid-template-columns:1fr 1fr!important}.ser-project-grid .ser-work-card:first-child{grid-column:1/-1;grid-row:auto}.ser-project-grid .ser-work-card:first-child .ser-work-card__thumb{min-height:420px}
}
@media(max-width:640px){
 .ser-wow-statement{padding:90px 0}.ser-wow-statement h2{font-size:clamp(48px,15vw,74px)}
 .ser-service-stage__panel{min-height:690px;border-radius:22px}.ser-service-scene h3{font-size:48px}.ser-service-scene__visual{min-height:280px}
 .ser-project-grid{grid-template-columns:1fr!important}.ser-project-grid .ser-work-card:first-child .ser-work-card__thumb{min-height:330px}
}

/* V11 · LEGAL FOOTER + RESPONSIVE POLISH */
.site-footer{background:#090909;color:#fff;padding:0!important}
.site-footer__top{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:end;padding:56px 0 38px;border-bottom:1px solid rgba(255,255,255,.14)}
.site-footer__brand strong{font-size:clamp(28px,3vw,44px);letter-spacing:-.055em}.site-footer__brand .dot{color:var(--ser-yellow)}
.site-footer__brand p{margin:8px 0 0;color:#aaa;max-width:440px}
.site-footer__contact{justify-self:end;text-align:right}.site-footer__contact span{display:block;text-transform:uppercase;letter-spacing:.14em;font-size:11px;color:var(--ser-yellow);font-weight:900;margin-bottom:8px}.site-footer__contact a{color:#fff;text-decoration:none;font-size:clamp(18px,2vw,28px);font-weight:850;letter-spacing:-.035em}
.site-footer__bottom{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:22px 0 28px}
.site-footer__legal{display:flex;gap:22px;flex-wrap:wrap}.site-footer__legal a{color:#bdbdbd;text-decoration:none;font-size:13px}.site-footer__legal a:hover{color:#fff}.site-footer__legal-note{color:#777;font-size:12px}.site-footer__copy{color:#777;font-size:12px;white-space:nowrap}

/* There is only one services experience in V11: the interactive stage. */
.ser-services-carousel,.ser-services-grid,.ser-legacy-services{display:none!important}

/* Touch devices must not depend on hover. */
@media (hover:none){
  .ser-work-card:hover,.ser-sector-card:hover,.ser-blog-card:hover{transform:none!important;box-shadow:inherit!important}
  .ser-work-card:hover .ser-work-card__thumb img,.ser-blog-card:hover .ser-blog-card__img img{transform:none!important}
}

/* Tablet */
@media(max-width:980px){
  .site-header__inner{gap:14px}.header-cta{margin-left:auto}
  .ser-hero__grid{grid-template-columns:1fr;gap:34px}.ser-hero__visual{max-width:680px;width:100%;margin-inline:auto;transform:none}.ser-title{max-width:9ch}
  .ser-faq__grid,.ser-tabs,.ser-about__grid,.ser-banned__grid{grid-template-columns:1fr!important;gap:30px!important}
  .ser-problem-card{grid-template-columns:180px 1fr!important}
  .ser-flow{overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:16px}.ser-flow__step{min-width:190px;scroll-snap-align:start}.ser-flow__rail{min-width:1320px}
  .ser-process__line{overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:18px}.ser-step{min-width:220px;scroll-snap-align:start}
  .ser-blog-grid{grid-template-columns:1fr 1fr!important}.ser-blog-card:last-child{grid-column:1/-1}
  .ser-cta__inner{grid-template-columns:1fr minmax(190px,32%)!important}
}

/* Mobile */
@media(max-width:760px){
  html,body{max-width:100%;overflow-x:hidden}
  .ser-wrap{width:min(100% - 32px,1200px)}
  .site-header{position:sticky;top:0;z-index:1000}.site-header__inner{min-height:72px;display:grid;grid-template-columns:1fr auto auto;gap:10px}.site-branding img,.custom-logo{max-height:52px!important;width:auto!important}.header-cta{font-size:12px;padding:11px 14px}.menu-toggle{font-size:11px}
  .site-nav{position:absolute;top:100%;left:16px;right:16px;background:#fff;border:1px solid rgba(0,0,0,.12);border-radius:18px;box-shadow:0 18px 50px rgba(0,0,0,.14);padding:14px;display:none}.site-nav.is-open{display:block}.site-nav ul{display:grid!important;gap:4px!important}.site-nav a{display:block;padding:12px 10px}

  .ser-section{padding:64px 0!important}.ser-hero{padding:28px 0 30px}.ser-hero__grid{min-height:0!important}.ser-title{font-size:clamp(48px,15vw,76px)!important;line-height:.88!important;max-width:8.5ch}.ser-lead{font-size:17px}.ser-handnote{font-size:14px}.ser-hero__labels{z-index:4}.ser-doodle{font-size:12px!important;max-width:150px}.ser-hero__photo{min-height:390px!important;max-height:490px!important}.ser-strip{margin-top:28px}

  .ser-faq--early{padding-top:54px!important}.ser-faq__button{font-size:16px;padding:18px 0}.ser-faq__content p{font-size:15px}
  .ser-tabs{display:block!important}.ser-problem-card{display:block!important;padding:0!important;overflow:hidden}.ser-problem-photo{width:100%!important;height:260px!important;display:block}.ser-problem-content{padding:22px}.ser-tab-buttons{display:flex!important;overflow-x:auto;gap:8px;padding-bottom:10px;scroll-snap-type:x mandatory}.ser-tab-button{min-width:max-content;scroll-snap-align:start}.ser-tab-panel h3{font-size:30px}

  .ser-wow-statement{padding:76px 0}.ser-wow-statement h2{font-size:clamp(44px,14vw,68px)!important}.ser-wow-statement p:last-child{font-size:17px;margin-top:24px}

  .ser-services-wow{padding:70px 0!important}.ser-service-stage{display:block}.ser-service-stage__nav{display:flex;overflow-x:auto;gap:8px;margin-bottom:14px;scroll-snap-type:x mandatory}.ser-service-stage__tab{font-size:13px;flex:0 0 auto;scroll-snap-align:start}.ser-service-stage__panel{min-height:650px!important;border-radius:22px}.ser-service-scene{grid-template-columns:1fr!important;grid-template-rows:minmax(330px,auto) 260px!important}.ser-service-scene__copy{padding:28px 24px!important}.ser-service-scene h3{font-size:clamp(40px,12vw,58px)!important;max-width:10ch}.ser-service-scene p{font-size:17px}.ser-service-scene__visual{min-height:260px}.ser-service-scene__visual img{max-height:270px;max-width:96%;object-fit:contain}.ser-service-scene__halo{width:340px;height:340px}

  .ser-system-note{max-width:100%}.ser-flow{display:flex!important;gap:12px}.ser-flow__rail{display:none}.ser-flow__step{background:#fff;border:1px solid rgba(0,0,0,.12);border-radius:18px;padding:20px;min-width:230px;box-shadow:0 10px 28px rgba(0,0,0,.06)}
  .ser-compare{display:block!important}.ser-compare__arrow{margin:16px auto!important;text-align:center;transform:rotate(90deg);width:40px}.ser-compare__bad,.ser-compare__good{display:grid!important;grid-template-columns:1fr!important}.ser-compare-photo{height:280px!important}

  .ser-work-head{display:block!important}.ser-carousel-controls{margin-top:18px}.ser-sector-carousel{padding-right:16px}.ser-sector-card{flex-basis:82vw!important;min-height:260px!important}
  .ser-project-grid{grid-template-columns:1fr!important}.ser-project-grid .ser-work-card:first-child{grid-column:auto!important}.ser-project-grid .ser-work-card:first-child .ser-work-card__thumb{min-height:300px!important}.ser-filter{display:flex;overflow-x:auto;flex-wrap:nowrap!important;padding-bottom:8px}.ser-filter-btn{min-width:max-content}

  .ser-about__grid{display:block!important}.ser-about__visual{margin-top:28px}.ser-about__stats{display:grid!important;grid-template-columns:repeat(3,1fr);gap:8px}.ser-stat{padding:12px 8px!important;font-size:11px}.ser-stat strong{font-size:18px}
  .ser-process__line{display:flex!important;gap:12px}.ser-step{background:#fff;border:1px solid rgba(0,0,0,.12)!important;border-radius:18px;padding:20px;min-width:230px}
  .ser-banned__list span,.ser-banned__list strong{font-size:15px}
  .ser-blog-grid{grid-template-columns:1fr!important}.ser-blog-card:last-child{grid-column:auto}.ser-blog-card__img{height:220px}
  .ser-cta{padding:62px 0!important}.ser-cta__inner{display:block!important}.ser-cta h2{font-size:clamp(40px,12vw,62px)!important}.ser-cta-photo{position:relative!important;width:100%!important;height:300px!important;margin-top:24px!important;right:auto!important;bottom:auto!important}

  .site-footer__top{grid-template-columns:1fr;padding:42px 0 26px;gap:24px}.site-footer__contact{justify-self:start;text-align:left}.site-footer__bottom{display:block;padding:20px 0 28px}.site-footer__legal{gap:12px 18px}.site-footer__copy{margin-top:18px}
  .ser-whatsapp-float{right:14px!important;bottom:14px!important}
}

@media(max-width:430px){
  .ser-wrap{width:min(100% - 24px,1200px)}
  .header-cta{padding:10px 12px}.header-cta{font-size:0}.header-cta:before{content:'MAIL';font-size:11px}
  .ser-hero__photo{min-height:350px!important}.ser-doodle--2{display:none!important}
  .ser-service-stage__panel{min-height:680px!important}.ser-service-scene__copy{padding:24px 20px!important}.ser-service-scene h3{font-size:42px!important}.ser-service-scene__visual{min-height:240px}
  .ser-sector-card{flex-basis:88vw!important}.ser-about__stats{grid-template-columns:1fr!important}.ser-stat{font-size:13px}.ser-blog-card__img{height:190px}
  .site-footer__legal{display:grid;grid-template-columns:1fr 1fr}.site-footer__legal a{font-size:12px}
}

/* V13 mail fallback */
.ser-mail-fallback{position:fixed;left:50%;bottom:24px;transform:translate(-50%,130%);z-index:99999;display:grid;grid-template-columns:1fr auto;gap:6px 18px;align-items:center;width:min(560px,calc(100vw - 28px));padding:18px 52px 18px 20px;background:#111;color:#fff;border:1px solid rgba(255,255,255,.18);border-radius:18px;box-shadow:0 22px 60px rgba(0,0,0,.28);opacity:0;transition:.25s ease}
.ser-mail-fallback.is-visible{transform:translate(-50%,0);opacity:1}
.ser-mail-fallback strong{font-size:16px}.ser-mail-fallback span{font-size:14px;color:#e9e9e9}.ser-mail-fallback b{color:#ffe100}.ser-mail-fallback__copy{grid-column:2;grid-row:1/3;border:0;border-radius:999px;background:#ffe100;color:#111;padding:11px 15px;font-weight:900;cursor:pointer}.ser-mail-fallback__close{position:absolute;right:13px;top:10px;border:0;background:transparent;color:#fff;font-size:24px;cursor:pointer}
@media(max-width:640px){.ser-mail-fallback{grid-template-columns:1fr;padding:16px 46px 16px 16px}.ser-mail-fallback__copy{grid-column:1;grid-row:auto;justify-self:start;margin-top:4px}}


/* V18 Accessibility + final responsive refinements --------------------- */
:root{--ser-a11y-scale:1}
html{font-size:calc(16px * var(--ser-a11y-scale))}
.ser-skip-link{position:fixed;left:12px;top:12px;z-index:100000;background:#111;color:#fff;padding:12px 16px;border-radius:10px;transform:translateY(-180%);transition:.18s}
.ser-skip-link:focus{transform:translateY(0);outline:3px solid #ffe600}
:focus-visible{outline:3px solid #111;outline-offset:3px}
.ser-a11y-contrast body{background:#000!important;color:#fff!important}
.ser-a11y-contrast .ser-section,.ser-a11y-contrast .ser-card,.ser-a11y-contrast .site-header,.ser-a11y-contrast .site-footer,.ser-a11y-contrast .ser-faq__item{background:#000!important;color:#fff!important;border-color:#fff!important}
.ser-a11y-contrast .ser-btn--yellow,.ser-a11y-contrast .ser-marker{background:#ffe600!important;color:#000!important}
.ser-a11y-links a{text-decoration:underline!important;text-decoration-thickness:2px!important;text-underline-offset:3px!important}
.ser-a11y-spacing body{line-height:1.8!important}.ser-a11y-spacing p,.ser-a11y-spacing li{letter-spacing:.03em;word-spacing:.08em}
.ser-a11y-motion *,.ser-a11y-motion *::before,.ser-a11y-motion *::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}}
.ser-accessibility-toggle{position:fixed;left:18px;bottom:18px;z-index:9997;border:2px solid #111;background:#fff;color:#111;border-radius:999px;padding:12px 16px;font-weight:900;box-shadow:0 8px 24px rgba(0,0,0,.16);cursor:pointer}
.ser-accessibility-panel{position:fixed;left:18px;bottom:78px;z-index:9999;width:min(390px,calc(100vw - 36px));background:#fff;color:#111;border:2px solid #111;border-radius:22px;padding:18px;box-shadow:0 22px 70px rgba(0,0,0,.28)}
.ser-accessibility-panel__head{display:flex;align-items:center;justify-content:space-between;font-size:1.1rem}.ser-accessibility-close{border:0;background:transparent;font-size:30px;cursor:pointer;line-height:1}
.ser-accessibility-intro{margin:8px 0 14px;color:#555}.ser-accessibility-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px}.ser-accessibility-grid button{border:1.5px solid #111;background:#f7f7f4;color:#111;border-radius:12px;padding:12px 10px;text-align:left;font-weight:800;cursor:pointer}.ser-accessibility-grid button:hover,.ser-accessibility-grid button:focus-visible{background:#ffe600}.ser-accessibility-status{min-height:1.4em;margin-top:10px;font-size:.9rem;font-weight:700}
.ser-tab-panel .ser-btn{margin-top:18px}.ser-wow-statement h2 span,.ser-wow-statement h2 em{color:var(--ser-yellow)}
.ser-service-scene .ser-btn{white-space:normal;text-align:center;line-height:1.2;max-width:100%}
.ser-compare{align-items:stretch!important}.ser-compare__bad,.ser-compare__good{display:flex!important;flex-direction:column!important;gap:18px!important;padding:34px!important}.ser-compare__bad h3,.ser-compare__good h3{margin:0!important;font-size:clamp(1.5rem,2.2vw,2rem)!important}.ser-compare__bad ul,.ser-compare__good ul{margin:0!important;padding-left:22px!important}.ser-compare-illus{margin-top:auto;width:100%!important;display:flex;justify-content:center}.ser-compare-photo--scene{width:min(100%,520px)!important;height:auto!important;object-fit:contain!important;border-radius:22px!important;box-shadow:0 16px 40px rgba(0,0,0,.08)!important;transform:none!important}
.ser-banned__list .ser-btn{justify-self:start;margin-top:4px}
@media(max-width:760px){
  .ser-accessibility-toggle span{display:none}.ser-accessibility-toggle{width:52px;height:52px;padding:0;display:grid;place-items:center;font-size:22px}.ser-accessibility-panel{left:10px;bottom:76px;width:calc(100vw - 20px);max-height:72vh;overflow:auto}.ser-accessibility-grid{grid-template-columns:1fr}
  .ser-service-stage{display:grid!important;grid-template-columns:1fr!important;gap:12px!important}.ser-service-stage__nav{display:grid!important;grid-template-columns:1fr!important;overflow:visible!important;gap:8px!important;margin-bottom:0!important}.ser-service-stage__tab{width:100%!important;min-width:0!important;white-space:normal!important;border:1px solid rgba(0,0,0,.18)!important;border-radius:14px!important;padding:14px 16px!important}.ser-service-stage__panel{min-height:unset!important}.ser-service-scene{grid-template-columns:1fr!important;grid-template-rows:auto auto!important}.ser-service-scene__copy{padding:24px 20px 16px!important}.ser-service-scene h3{font-size:34px!important;max-width:none!important}.ser-service-scene__visual{min-height:220px!important;padding:0 12px 18px}.ser-service-scene__visual img{max-width:100%!important;width:min(82vw,320px)!important;margin-inline:auto;object-fit:contain!important}.ser-tab-buttons{display:grid!important;grid-template-columns:1fr!important;overflow:visible!important}.ser-tab-button{width:100%;text-align:left}.ser-compare{display:block!important}.ser-compare__arrow{margin:16px auto!important;transform:rotate(90deg)!important}.ser-compare__bad,.ser-compare__good{padding:24px!important}.ser-compare-photo--scene{width:100%!important}
}


/* V19 presentation audio */
.ser-audio-current{position:relative;outline:3px solid var(--ser-yellow);outline-offset:8px;border-radius:18px;transition:outline-color .25s ease,box-shadow .25s ease;box-shadow:0 0 0 8px rgba(255,230,0,.12)}
.ser-accessibility-status{background:#f7f7f4;border-radius:10px;padding:9px 10px;margin-top:12px}
@media(max-width:760px){.ser-audio-current{outline-offset:4px;box-shadow:0 0 0 4px rgba(255,230,0,.10)}}


/* V20 NFC audio entry --------------------------------------------------- */
.ser-nfc-intro{position:fixed;inset:0;z-index:999999;background:rgba(8,8,8,.88);backdrop-filter:blur(14px);display:grid;place-items:center;padding:20px;opacity:1;transition:opacity .32s ease}
.ser-nfc-intro.is-hidden{opacity:0;pointer-events:none}
.ser-nfc-intro__card{width:min(620px,100%);background:#fff;border-radius:30px;padding:clamp(28px,6vw,54px);box-shadow:0 30px 100px rgba(0,0,0,.35);text-align:center;border:2px solid #111}
.ser-nfc-intro__tag{display:inline-block;background:#ffe600;color:#111;border-radius:999px;padding:8px 13px;font-size:12px;font-weight:900;letter-spacing:.1em;margin-bottom:20px}
.ser-nfc-intro h2{font-size:clamp(42px,8vw,74px);line-height:.92;letter-spacing:-.055em;margin:0 0 18px;font-weight:950}
.ser-nfc-intro p{font-size:clamp(17px,2.3vw,21px);line-height:1.5;margin:0 auto 26px;max-width:500px;color:#333}
.ser-nfc-start{appearance:none;border:2px solid #111;background:#ffe600;color:#111;border-radius:999px;padding:18px 26px;font:inherit;font-weight:950;font-size:clamp(16px,2vw,20px);cursor:pointer;width:100%;box-shadow:0 8px 0 #111;transition:transform .15s ease,box-shadow .15s ease}
.ser-nfc-start:hover,.ser-nfc-start:focus-visible{transform:translateY(-2px);box-shadow:0 10px 0 #111;outline:3px solid #fff;outline-offset:3px}
.ser-nfc-skip{appearance:none;border:0;background:transparent;color:#111;text-decoration:underline;text-underline-offset:4px;font:inherit;font-weight:800;margin-top:20px;cursor:pointer}
.ser-nfc-status{display:block;margin-top:16px;font-size:13px;color:#666;min-height:20px}
@media(max-width:600px){.ser-nfc-intro{padding:14px}.ser-nfc-intro__card{border-radius:24px;padding:32px 22px}.ser-nfc-start{padding:17px 18px}}

.ser-nfc-start:disabled{opacity:.65;cursor:wait;transform:none!important;box-shadow:0 5px 0 #111!important}

/* V22: NFC SpeechSynthesis requires a user gesture on all mobile browsers. */


/* V25 · Guided voice activation + visual player ------------------------- */
.ser-accessibility-panel{width:min(480px,calc(100vw - 36px))}
.ser-accessibility-grid--settings{margin-bottom:16px}
.ser-player{background:#111;color:#fff;border-radius:18px;padding:16px;margin-top:14px;box-shadow:0 12px 30px rgba(0,0,0,.14)}
.ser-player__top{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:10px}
.ser-player__badge{font-size:10px;font-weight:950;letter-spacing:.12em;color:#ffe600}.ser-player__count{font-size:12px;font-weight:900;color:#cfcfcf}
.ser-player__title{display:block;font-size:19px;line-height:1.15;margin-bottom:12px}
.ser-player__progress{height:7px;background:#333;border-radius:999px;overflow:hidden}.ser-player__progress span{display:block;height:100%;width:0;background:#ffe600;border-radius:inherit;transition:width .3s ease}
.ser-player__status{background:#242424!important;color:#fff!important;border-radius:12px!important;padding:12px!important;margin:12px 0!important;font-size:14px!important;line-height:1.4;min-height:58px}
.ser-player__controls{display:grid;grid-template-columns:48px minmax(0,1fr) 48px 48px 48px;gap:7px}.ser-player__controls button{min-height:46px;border:1px solid #555;background:#222;color:#fff;border-radius:12px;font-weight:900;cursor:pointer}.ser-player__controls button:hover,.ser-player__controls button:focus-visible{background:#333;outline:2px solid #ffe600;outline-offset:2px}.ser-player__controls .ser-player__main{background:#ffe600;color:#111;border-color:#ffe600;font-size:12px;padding:0 10px}.ser-a11y-reset{width:100%;margin-top:10px;border:0;background:transparent;text-decoration:underline;font-weight:800;cursor:pointer;color:#555}
.ser-nfc-intro__card{width:min(680px,100%)}
.ser-nfc-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:22px 0 12px}.ser-nfc-steps span{background:#f2f2ee;border:1.5px solid #ddd;border-radius:14px;padding:12px 8px;font-size:12px;font-weight:850;color:#777;display:flex;flex-direction:column;align-items:center;gap:5px}.ser-nfc-steps span b{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:#ddd;color:#555}.ser-nfc-steps span.is-active{background:#fff8bf;border-color:#111;color:#111}.ser-nfc-steps span.is-active b{background:#ffe600;color:#111}.ser-nfc-steps span.is-done{background:#111;color:#fff;border-color:#111}.ser-nfc-steps span.is-done b{background:#ffe600;color:#111}
.ser-nfc-progress{height:9px;background:#ececec;border-radius:999px;overflow:hidden;margin-bottom:14px}.ser-nfc-progress span{display:block;height:100%;width:33.333%;background:#ffe600;transition:width .3s ease}
.ser-nfc-status{display:flex!important;flex-direction:column;gap:4px;background:#111;color:#fff;border-radius:14px;padding:14px 16px!important;margin:0 0 14px!important;text-align:left!important}.ser-nfc-status strong{font-size:13px;color:#ffe600;letter-spacing:.06em}.ser-nfc-status small{font-size:15px;line-height:1.35;color:#fff}
.ser-nfc-start{width:100%;min-height:58px;border:2px solid #111;background:#ffe600;color:#111;border-radius:14px;font-weight:950;font-size:16px;cursor:pointer;box-shadow:0 5px 0 #111}.ser-nfc-start:active{transform:translateY(3px);box-shadow:0 2px 0 #111}.ser-nfc-start[disabled]{opacity:.65;cursor:wait}.ser-nfc-skip{margin-top:15px}
@media(max-width:600px){.ser-player__controls{grid-template-columns:44px minmax(0,1fr) 44px 44px}.ser-player__controls button[data-a11y="stop"]{grid-column:1/-1}.ser-nfc-steps span{font-size:10px;padding:9px 4px}.ser-nfc-intro__card{padding:26px 18px}.ser-nfc-intro h2{font-size:clamp(38px,12vw,60px)}}